Table of Contents

Overview
Serverless computing has become a popular architecture in modern application development. It provides scalability, reduced operational overhead, and cost efficiency, especially for applications with variable workloads. AWS services such as AWS Lambda, Amazon API Gateway, and AWS Step Functions empower developers to build and deploy serverless applications with ease. However, with serverless applications handling increasing traffic and scaling automatically, rate limiting becomes crucial to ensure the application doesn’t become overwhelmed and the backend resources aren’t misused.
In this blog, we will explore rate limiting strategies for serverless applications in AWS, discuss common use cases, and identify how to apply these strategies to enhance performance, security, and resource utilization.
What is Rate Limiting?
Rate limiting refers to controlling the number of requests or operations that users or systems can make to an API or a service within a specified time frame. In serverless applications, rate limiting ensures that services can handle incoming requests without being overloaded, preventing denial-of-service (DoS) attacks, reducing operational costs, and protecting resources from misuse.
Why Rate Limiting is Important for Serverless Applications?
Protecting Backend Services: Serverless applications often integrate with third-party APIs, databases, or other cloud services. Without rate limiting, sudden bursts of traffic could overwhelm these services, causing latency, service degradation, or outages.
Preventing Abuse: Rate limiting can help prevent malicious users or bots from sending too many requests in a short time, thereby reducing the risk of DoS attacks.
Cost Control: Serverless architectures like AWS Lambda charge based on the number of requests and the compute time consumed. Without rate limiting, excessive or abuse traffic can lead to unexpected costs.
Maintaining Service Level Agreements (SLAs): Rate limiting ensures the service remains available and responsive, maintaining SLAs for users, especially in high-traffic or production environments.
Rate Limiting on Serverless Applications
The distinction between synchronous and asynchronous invocations in AWS Lambda is very important when it comes to rate limiting strategies. These two invocation types behave differently in terms of request processing, concurrency, and how rate limiting is applied. Let's break down both and discuss their impact from a rate-limiting perspective:
Synchronous Invocation in AWS Lambda
When you invoke an AWS Lambda function synchronously, the caller waits for the function to complete before receiving a response. This means the function's execution must finish before the result is sent back to the caller, and Lambda does not return control until the task is done.
Rate Limiting Considerations for Synchronous Invocation
Direct Impact on Concurrency: Since synchronous invocations block the caller until the Lambda function completes, high traffic may lead to increased concurrency. If your Lambda function has a limited concurrency setting or you exceed the function's reserved concurrency (or AWS account concurrency limits), further invocations will be throttled, leading to HTTP 429 responses (Too Many Requests) for the caller.
Example: If you have a function that processes user login requests and it’s invoked synchronously, a sudden spike in requests could result in Lambda throttling, causing a poor user experience with delays or failures.
Rate Limiting Strategy: With synchronous invocations, you can use API Gateway to enforce throttling at the API level. You can set rate limits on how many requests per second (RPS) are allowed to invoke the Lambda function, thereby controlling the rate at which users can hit your API.
API Gateway Throttling: Throttling can be configured to limit the maximum RPS and burst requests, allowing you to manage traffic and ensure that only a certain number of requests are processed at once.
Lambda Concurrency Limits: Setting reserved concurrency limits for synchronous Lambda functions can help you prevent the function from being overwhelmed by simultaneous invocations.
Control over User Experience: Synchronous invocations are ideal when you need real-time responses (e.g., user authentication, payment processing). However, they can be affected by sudden traffic surges unless rate limits are applied. It is essential to balance the maximum number of invocations to avoid delays or denial of service.

Asynchronous Invocation in AWS Lambda
When you invoke an AWS Lambda function asynchronously, the function is queued for execution, and the caller receives an immediate response (usually an acknowledgment that the event was received). In this case, Lambda processes the request independently, and the caller does not wait for the function’s execution to complete.
Rate Limiting Considerations for Asynchronous Invocation
Decoupling Processing and Response: Asynchronous invocations decouple the request submission from the response, meaning that the system doesn't need to wait for Lambda to finish processing before proceeding. While this improves scalability and user experience by not blocking the caller, it also means that Lambda functions could experience a larger number of queued events if the invocation rate is too high.
Example: If you have a data processing pipeline triggered by events (e.g., uploading files to S3), and each event triggers a Lambda function asynchronously, a burst of uploads could lead to a backlog of events that need processing. In this case, the function might be invoked many times in parallel, which could strain your Lambda service and related backend systems.
Rate Limiting Strategy: Although asynchronous invocations do not immediately block the caller, they still consume resources, especially when Lambda has a large backlog of events to process. To manage this, you can leverage SQS or SNS to buffer events and control the rate at which Lambda processes them.
SQS for Backpressure: You can place messages in an SQS queue and have Lambda consume them at a controlled rate. Using Lambda event source mappings with SQS allows you to adjust the batch size of events processed at once, effectively rate-limiting the consumption of those events.
SNS for Event Notifications: If your application involves SNS notifications triggering Lambda functions, you may want to ensure that not too many events are sent at once. While SNS itself doesn’t provide native rate limiting, you can combine it with an SQS queue to create a throttled consumption mechanism.
Concurrency Management: With asynchronous invocations, Lambda manages concurrency by invoking functions independently. However, excessive traffic may cause resource contention, and if you're processing high volumes of events, it can still cause your Lambda functions to exceed their concurrency limits or run out of resources.
Use Case:
A batch image processing system that triggers Lambda functions asynchronously for each image upload could suffer from high traffic and overwhelming concurrency. In this case, rate-limiting strategies like using SQS to buffer requests, or applying reserved concurrency on the Lambda function, would be important to control the load.

Synchronous vs. Asynchronous Invocation for Rate Limiting
Aspect | Synchronous Invocation | Asynchronous Invocation |
Traffic Control | Blocking invocation, direct control over rate limiting via API Gateway and Lambda concurrency. | Non-blocking invocation; relies on event buffering (SQS, SNS) and Lambda processing rate. |
Backpressure Handling | Immediate response to overload; can return HTTP 429 status if throttled. | Backpressure is handled by queues, but Lambda can still run out of resources if concurrency is high. |
User Experience | Can impact the user experience if throttling occurs due to high traffic (e.g., delays or failures). | Minimal impact on user experience since the caller doesn’t wait for function execution. |
Rate Limiting Focus | Primarily focuses on API Gateway throttling and Lambda concurrency limits. | Focuses on buffering events (SQS, SNS) and controlling the rate of function invocations. |
Overview of Rate Limiting in AWS for Serverless Applications
AWS offers multiple services that allow you to effectively implement rate limiting across your serverless architecture. Let’s dive into some of the most common strategies for rate limiting in serverless environments:
API Gateway Throttling and Quotas
Amazon API Gateway provides a straightforward way to implement rate limiting for APIs. With its built-in throttling and quota features, API Gateway can be used to restrict the rate at which requests are processed.
Throttling: Throttling in API Gateway controls the number of requests allowed per second. For example, you can configure a limit of 100 requests per second (RPS) and a burst limit of 5000 requests for a short time. If a user exceeds these limits, the requests will be rejected with an HTTP 429 status code.
Use Case: Consider an API for weather data that’s exposed to the public. You could set throttling to limit users to 100 requests per second, ensuring that no single user overwhelms the system.
Implementation: In the API Gateway settings, configure the rate limit and burst limit in the Method Request section to control how many requests are allowed.
Quotas: Quotas help you set a maximum number of requests a client can make in a specified time frame (e.g., 10,000 requests per month). This can prevent overuse of your API and ensure fair usage across all clients.
Use Case :If your application is providing a paid API service, you can use quotas to restrict users to a maximum number of requests per month, depending on their subscription tier.
Implementation: Set up usage plans with different quotas for each customer or user group in the API Gateway console.
AWS Lambda Concurrency Limits
Lambda functions are a core part of serverless architectures, and managing their concurrency is crucial to avoid service overload.
Reserved Concurrency: AWS Lambda allows you to set a reserved concurrency value, which specifies the number of instances of a Lambda function that can run simultaneously. Setting a limit on concurrency ensures that your Lambda functions don’t consume all available compute resources and cause other functions to throttle.
Use Case: If you are running a payment processing function that interacts with external services, limiting concurrency ensures that too many transactions are not processed at once, thus preventing backend services from being overwhelmed.
Implementation: In the Lambda function settings, configure reserved concurrency to limit the maximum number of concurrent executions. For instance, you could reserve 50 concurrent executions for a critical function and leave the rest for other Lambda functions.
Provisioned Concurrency: With Provisioned Concurrency, you pre-warm Lambda functions to handle sudden spikes in traffic with reduced cold-start latency. This is not strictly a rate-limiting feature but can help manage sudden increases in requests by ensuring your Lambda functions are ready to handle them.
Using Amazon SQS for Backpressure Handling
When building serverless applications, you may need to manage incoming traffic that exceeds your Lambda’s processing capacity. Amazon Simple Queue Service (SQS) is an excellent tool for managing backpressure and implementing rate limiting.
SQS as a Buffer: You can place requests into an SQS queue and have Lambda functions process them at a controlled rate. If the Lambda function is being overwhelmed with too many requests, SQS can help buffer the excess load and process it at a sustainable rate.
Use Case: A photo upload application may trigger multiple Lambda functions to process images. If the volume of images is too high, using SQS to queue up the requests ensures that images are processed in a controlled manner, even if the traffic exceeds the Lambda function’s capacity.
Implementation: Set up a Lambda function that consumes messages from an SQS queue and processes them at a rate determined by the Lambda concurrency limits.
AWS Step Functions for Workflow Control
AWS Step Functions allows you to coordinate serverless workflows by chaining AWS services together, including Lambda, SQS, and SNS. It also provides a built-in mechanism for controlling the flow of tasks, which can help you implement rate limiting.
Rate Limiting with Wait States: Step Functions allow you to insert Wait States to introduce delays between tasks in a workflow. This is useful when you need to pace the execution of multiple tasks to prevent overloading backend services.
Use Case: In a scenario where you are processing a large number of transactions that involve external API calls, you can use Step Functions to pace the processing, introducing delays between API requests to avoid hitting API rate limits.
Implementation: In the Step Functions definition, use the Wait state to introduce delays, or configure retry policies to ensure tasks are processed at a controlled rate.
Use Cases for Rate Limiting in Serverless Applications
Public APIs: If you're exposing an API, rate limiting ensures fair use and prevents misuse or abuse. It also helps avoid exceeding external service quotas or hitting limits on backend databases.
Authentication and Authorization Systems: Protect your login and authentication systems from brute-force attacks by limiting the number of requests a user can make within a short time frame.
Third-Party API Integrations: Rate limiting is essential when interacting with external services (e.g., payment gateways, social media APIs) to ensure you stay within their rate limits and avoid service disruptions.
Event-Driven Workflows: In workflows triggered by events, such as order processing, you can use rate limiting to control how many tasks are processed at once, avoiding overload on your downstream systems.
Final Thought
Rate limiting is an essential aspect of building robust and scalable serverless applications in AWS. By leveraging AWS services like API Gateway, Lambda concurrency settings, SQS, and Step Functions, you can ensure that your applications handle high traffic without overwhelming resources. Implementing the right rate-limiting strategies will not only help you control costs but also improve security, protect against abuse, and ensure a smooth user experience.
As you scale your serverless applications in AWS, keep in mind that rate limiting is a key factor in maintaining stability, security, and cost-efficiency, and it plays an integral role in delivering a seamless, high-performance experience for your users.
We’d love to hear your thoughts! 💬 Drop a comment below and let us know how Ananta Cloud’s solutions can help you or your business thrive. 🚀
Comments