Table of Contents
Overview
While your organization may operate across multiple AWS regions, it’s essential to designate one as the primary region. Some resources are not distributed geographically, and those should be provisioned in the default region to ensure consistency and optimal performance.
As you build or evolve your AWS infrastructure, take this opportunity to reassess legacy decisions. Newer AWS regions might provide improved performance, better cost efficiencies, or features that are more aligned with your current business objectives.

Key Considerations for Selecting the Primary AWS Region
Based on our experience, these could be the main factors to consider when selecting the primary AWS region:
Proximity to Customers
A strategic choice is to select a default region located nearest to where most of your end-users are based, ensuring optimal performance and latency.
Business Headquarters
It’s common to choose a default region that is closest to the location where the majority of business operations are based, particularly when most of the services in that region are intended for internal use by the organization.
Stability
When choosing an AWS region, it's recommended to consider options beyond us-east-1, which has traditionally been the default region for many users. Due to its high traffic and scale, us-east-1 has experienced more frequent service interruptions compared to other regions. As a result, we recommend using us-east-2, which offers comparable performance with minimal latency differences.
High Availability/Availability Zones
Not all AWS regions offer the same number of availability zones. Many regions provide only two availability zones, whereas a minimum of three is recommended for Kubernetes deployments to prevent potential 'split-brain' issues.
The term "split-brain problem" refers to a situation in distributed systems, such as Kubernetes or databases, where two or more parts of the system are unable to communicate with each other due to a network or failure issue, resulting in conflicting data or actions.
In the context of Kubernetes, a split-brain scenario typically occurs when a cluster's control plane nodes are split into two groups that can't communicate due to network partitioning. As a result, both groups may attempt to control the system, leading to inconsistent states, data corruption, or other issues. This is why having multiple availability zones (usually three or more) is recommended to avoid such problems, as it ensures redundancy and fault tolerance in the event of a zone failure.
For details on the availability zones available in each AWS region, refer to the Regions & Availability Zones.
Costs
Operating costs can vary significantly across AWS regions. However, if you have substantial resources already deployed in a specific region, migrating to a new one may not be cost-effective. Data transfer fees can be high, and migrating large-scale assets, such as petabyte-scale S3 buckets, can incur considerable expenses.
Service Availability
Not all AWS regions provide the full spectrum of services or receive updates at the same rate. Newer regions may initially lack access to some of the latest services, while certain regions may experience slower infrastructure updates. Additionally, AWS now offers Local Zones (e.g., us-west-2-lax-1a), which deliver a subset of services designed to support latency-sensitive applications.
To know more about the services availability for each region, refer Services Availability.
Instance Types
All instance types are not universally available across all AWS regions.
Latency
Latency between infrastructure in different regions may impact performance. For detailed information, refer to cloudping.co/grid.
Conclusion
In conclusion, choosing the right AWS Region is a critical decision that directly impacts the performance, cost, and availability of your workloads. By considering factors such as latency, data residency requirements, regulatory compliance, and cost optimization, you can make an informed choice that aligns with your business goals. Understanding the nuances of AWS Regions allows you to design a more efficient and scalable infrastructure, ensuring that your applications run smoothly and securely.
As your cloud strategy evolves, revisit your region selection periodically to take advantage of new offerings and optimize for changing business needs. With the right AWS Region, you can unlock the full potential of your cloud environment.
References
https://www.concurrencylabs.com/blog/choose-your-aws-region-wisely/
https://aws.amazon.com/about-aws/global-infrastructure/regional-product-services/
https://aws.amazon.com/about-aws/global-infrastructure/regions_az/
https://www.geekwire.com/2017/analysis-rethinking-cloud-architecture-outage-amazon-web-services/
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Great insights on how to choose the best AWS region for your workloads! 🌍 Understanding the impact of latency, data residency, and cost on performance is crucial for optimizing cloud infrastructure. Highly recommend it for anyone looking to make informed decisions on their AWS region selection! #AWS #CloudOptimization #DevOps #CloudStrategy #AWSRegions"
Great post!!!!!!!!